In 2004, fast food company Quiznos launched a national advertising campaign featuring animated rodent-like creatures screech-singing an ode to the chain’s toasted sub sandwiches. The TV commercials were instantly polarizing and lodged themselves in many viewers’ brains like a recurring fever dream. In the latest episode of the Rework podcast, the people behind the campaign share the story of how an early Internet meme got turned into an unforgettable ad campaign.. Take a trip down memory lane and relive the moment when a weird, experimental corner of the Internet briefly crossed into mainstream culture. The real treasure is the spongmonkey friends you made along the way!
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