Let’s bury the hustle

I love Gary Vaynerchuk dearly. So much of his message about patience and perseverance is completely in line with how I view the world. But I can’t take any more odes to “the hustle”. Like most banners, it either dies in obscurity or lives long enough to become perverted.

In the early days, I chose to interpret “the hustle” as a way for those with very little to outsmart those with a lot through clever steps. Finding leverage where you had none. Doing things that weren’t supposed to scale or even work, and making it happen.

But even if my original interpretation was once connected to the term, I can no longer pretend that it is. The hustle has become synonymous with the grind. Pushing through pain and exhaustion in the chase of a bigger carrot. Sacrificing the choice bits of the human experience to climb some arbitrary ladder of success. I can’t connect with any of that.

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