True brand awareness

Fantastic branding

It’s been said that your name is your favorite word. Likewise, a brand’s name is its favorite word. Pair their name with their logo, and it’s a self-love fest.

You can see this play out when you order a physical product from an online store. The shipping box is often branded. Sometimes the tape is even branded. Then once you tear into it, the internal packaging is branded. Then the item, too — often in multiple places. Name, logo, name, logo, name, logo.

There’s nothing inherently wrong about this. Many brands use shipment packaging as advertising. And it’s nice to know when you ordered something from Brand A, and a box from Brand A is waiting for you on your doorstep when you get home.

Except when it’s not for you.

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