In October, Jason Fried and DHH released their new book, It Doesn’t Have to be Crazy at Work. The book featured their writing, as well as cover art and interior illustrations from Basecamp designers Adam Stoddard and Jason Zimdars. The launch initially seemed like a great success — but then things went awry. In this episode of the Rework podcast, we look at the work that went into the book and the problems with the release, and attempt to find some lessons in the aftermath.
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