Social Support


A few weeks ago my father was taken by ambulance to the emergency room with trouble breathing. After that 5 day hospital stay, he’s been doing really well!

But one thing that stands out from the experience was how my own psychology fluctuated. During the initial couple days I’d go to sleep at my parents by myself leaving my mom and father at the hospital. And I was a mess.



Plunging ourselves into ice cold water isn’t usually a pleasant experience. So it’s a common practice research psychologists make people do when studying how people deal with pain. They call it the cold pressor test.

And in 2003, a group of researchers performed the cold pressor test, but this time they tested what would happen if people with their hands submerged in ice cold water were with someone else. A friend. Even a stranger.

The people who had company during that painful moment felt less pain.


Things remarkably changed when everyone descended upon the hospital to join my mom, father and me. My sister came into town with her boyfriend and my niece. My sister’s best friend showed up for multiple visits and help. My wife grabbed my daughter and all our pets and moved them over to my parents place. Even a great friend of mine came and spent a couple hours visiting my father and eating some McDonalds in his hospital room for dinner with us.

Despite all the upsetting and scary things we were now dealing with, it felt like a huge weight had been lifted off me when all these people showed up.

It just goes to show you how important it is that no matter what you’re going through. If it’s work or career stuff, or these moments in our personal lives, it’s important to experience them socially. Don’t isolate yourself.

Over and over again, we find that, whether we’re social butterflies or we’re introverted or we’re shy, when we have people around us, even strangers, we can far better endure the inevitable stress that comes with life.



You should follow me on YouTube: youtube.com/nathankontny where I share more about how we run our business and just get through life.


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