When Jason Fried a few months ago suggested that we should start posting articles on Medium, I was skeptical. What possible gain could we have from sharing our stories on someone else’s platform rather than our 15 year-old blog? Turns out, quite a lot!
First of all, the writing and formatting experience on Medium is just excellent. I’ve yet to find another web editor that makes it as easy to produce great looking articles. It’s just the right mix of flexibility and constraint. Writing on Medium is just beautiful.
Second, Medium has a wonderful community and readership that reaches far beyond our natural sphere of influence. Between just RECONSIDER and The day I became a millionaire, I’ve had more than 500,000 people see those articles. We just weren’t getting those numbers hosting Signal v Noise on our own island.
Third, running our own blog system is a classic case of the cobbler’s shoe syndrome. Yes, we’re well capable of technically making a great blog system, keeping it updated, and keeping the design fresh, but it falls to the bottom of the list of priorities against making Basecamp better. So we don’t, and it languishes. Why not just use something off-the-shelve that others have as their sole mission to make the best?
Fourth, Medium has listened to the concerns of publishers. By offering custom domains, we’re ensured that no permalink ever has to break, even if we leave the platform. By committing to never showing advertisement, unless the publisher consents, we can remain with Basecamp as the sole commercial sponsor of Signal v. Noise. Between these two facts, we feel confident about owning our content and our legacy, regardless of where Medium-The-$82M-VC-Funded-Company goes.
So here we are. Signal v. Noise has been around since 1999. That’s more than 15 years! We’re going for at least another 15. Please follow our publication if you care to be notified when new stories are posted (or subscribe via RSS). And if you want to follow along on Twitter, where we’ll move the shorter-form quotes, insights, and video pointers, then follow @37svn.