There are a lot of hoops to jump and obstacles to climb before starting a new business, but a lack of an all-burning passion for the pursuit shouldn’t be one of them. Yes, it’s easier to keep going when you like what you do, but it’s by no means a requirement to profess your love for the endeavor.
I know it often comes from a good place, this advice. That you should just wait until that magic idea comes along. Not be the fool rushing in. But this romantic idea that there’s the perfect opportunity just waiting out there for you to discover it is a mirage.
Most of business, most of the time, is pretty mundane! I’m not still working at Basecamp because, after nearly twenty years, I just spring out of bed every morning yearning to improve todos, events, messages, or project management in general. I like all those things, but the domain itself isn’t a burning bush of passion.
What working on Basecamp allows me to do is keep at the motions I most enjoy: Writing Ruby, sharing lessons and experiences, building a calm workplace, and being fair in dealings with customers. Those aren’t the only things I enjoy in life, but they’re definitely on the high list.
Thing is. I could have pursued all those things in a different domain than, say, helping businesses cope with growth and putting projects in order at Basecamp. In fact, I have! We’ve made quite a lot of applications at Basecamp over the years. Many related to a similar mission as Basecamp, but not all.
There are lots of reasons for why you’d want to start and run a business. Passion isn’t a permit you need to acquire before setting off.