Basecamp has a new website and a new logo. If this is the first you’re hearing about it, it’s because we opted out of the big rebranding announcement that many companies undertake. There should be a post from Jason Fried forthcoming here on Signal v. Noise, but in the meantime, check out the latest episode of the Rework podcast. Jason and marketing designer Adam Stoddard talk about what prompted the new look and the laidback way it came together.
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