Opening the Rework Mailbag, Part 1

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It’s our first mailbag episode! Jason Fried and DHH answer listener questions on topics like the role of luck and timing in starting Basecamp; how they approach pricing (spoiler: It’s something called “ass pricing”); hiring in the early stages of a business; and more. We’ll have Part 2 with even more questions next week, so… keep reading

Can You Sell Water? Part 2

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Abraham Celio and Maria Mendez own Yolis Tamales on Chicago’s Southwest Side. Some of the tech industry’s most vaunted companies revel in their origins as mavericks or rule-breakers, having flouted regulations in the name of disruption. That kind of risk-taking is celebrated in Silicon Valley but punished in other places, most notably minority communities. In… keep reading

Can You Sell Water?

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Selling is a core skill. You have to know how to sell, whether it’s a product, an idea, or yourself. In 2012, Basecamp CEO Jason Fried saw the results of a bottled water-selling challenge at Techstars Chicago, a bootcamp program for startups. That one-day competition is the starting point for a conversation that includes the… keep reading

Message on a Bottle

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The famous Dr. Bronner’s label Dr. Bronner’s Magic Soaps, which bills itself as the top-selling natural soapmaker in North America, wasn’t founded to sell soap. The company was started to promote a religious philosophy developed by Dr. Emanuel Bronner, a third-generation German Jewish soapmaker, who printed his message on the labels of his potent peppermint… keep reading

Take A Stand

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Flowers for Dreams put this pop-up on their website after the white supremacist rally in Charlottesville. Business and politics tend to make uneasy bedfellows, but in these divisive times, even businesses that have historically stayed out of hot-button issues are coming off the sidelines. In this episode: An online florist tells racists to shop elsewhere;… keep reading

Say No

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It’s easy to say yes, whether it’s to a customer request or a deadline from your boss. But saying yes too many times can result in an unmanageable workload or distract you from the stuff you really want to be doing. It’s good to practice saying no and setting boundaries. In this episode of the… keep reading

Pick A Fight (on Twitter)

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Basecamp CTO David Heinemeier Hansson is known for many things, including creating Ruby on Rails and writing business books. He also has strong opinions and likes to share them on the Internet! And sometimes DHH’s Twitter posts spark some lively debate, and by lively debate, we mean grown-ups yelling at each other in 140-character spurts.… keep reading

Workaholics Aren’t Heroes

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Working more doesn’t mean you care more or get more done. It just means you work more. (Rework) Being tired isn’t a badge of honor. We’ve been saying this for a while now, because our culture loves to glorify toiling long hours for its own sake and we think that leads to subpar work and… keep reading

Sell Your By-products

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It’s the debut of the Rework podcast! Welcome to the first episode of Rework! This podcast is based on Jason Fried and DHH’s 2010 best-selling business book, which was itself based on years of blogging. So what better way to kick off this show than talking about by-products? In this episode, Jason explains how Basecamp’s ideas… keep reading