“Dreams shouldn’t be sensible.” In 2011, David and Clare Hieatt launched Hiut Denim in a small Welsh town that had been home to a jeans factory for 40 years. The Hieatts saw an opportunity to restore those lost jobs—and to do it in a way that fit with their ideas about building a sustainable business. In this episode of the Rework podcast, David Hieatt talks about taking the slow money; what it’s like when a mega celebrity endorses your brand; and his efforts to reduce the environmental impact of a ubiquitous item of clothing.
Basecamp has a new website and a new logo. If this is the first you’re hearing about it, it’s because we opted out of the big rebranding announcement that many companies undertake. There should be a post from Jason Fried forthcoming here on Signal v. Noise, but in the meantime, check out the latest episode of the Rework podcast. Jason and marketing designer Adam Stoddard talk about what prompted the new look and the laidback way it came together.
The Rework podcast is back from summer break! It’s time to get back to work, but it’s important not to overdo it. In this episode, Ty Fujimura, president of web design firm Cantilever, talks about how he escaped the Cult of Overwork; why it’s important to rethink the relationship between hours “worked” and actual productivity; and how establishing healthier patterns in the workplace has helped diversify his staff.
Pam Daniels had an idea to make an everyday household item—a set of measuring cups—more useful and fun. When her first plan to get her product into the world fell through, she found a different path. The latest episode of the Rework podcast tells the story of what it took to get one product launched.
A quick programming note: This is our last Rework episode until September, as we’re taking a short hiatus for the rest of August. During the break, we’ll play some reruns of the old (like ten years old!) 37signals podcast, so stay subscribed! We’ll be back with all-new episodes in September.
Basecamp’s new book, Shape Up by Ryan Singer, explores the way designers and programmers at the company build and ship software. In the latest episode of the Rework podcast, Ryan, designer Conor Muirhead, and programmer Jeff Hardy go deep into Shape Up principles, talking about the parts of the process they find most useful and sharing real-life examples of both successes and setbacks.
(If you haven’t yet read Shape Up or listened to last week’s interview with Ryan, it might be helpful to do that first. We’ve also linked to the relevant sections in Shape Up in the show notes for this episode if you’d like to follow along that way.)
Earlier this month, Basecamp released a new book by Ryan Singer, the head of strategy. Shape Up: Stop Running in Circles and Ship Work that Matters is a “spiritual follow-up” to Getting Real, Jason and David’s 2006 guide to how product development happens at Basecamp. In Shape Up, Ryan goes deep into how small teams get great work done in six-week cycles without sprints, Post-it Notes, stand-up meetings, backlogs, or long hours.
Ryan sits down with the Rework podcast to talk about some of the major themes in Shape Up and how the book came together as its own product.
Next week, we’ll bring you a roundtable discussion between Ryan, a designer, and a programmer at Basecamp to go deeper into the process described in Shape Up. Be sure to subscribe to Rework in Spotify, Apple Podcasts, Google Play Music, or your favorite podcast app so that you get the episode as soon as it’s released!
You may have noticed that Basecamp is in the midst of what qualifies around here as a mini hiring boom: five open positions across customer support, programming, and ops, as well as a newly created marketing role. The company has received more than 4,000 applications and every single one is read by a human being. In the latest episode of the Rework podcast, hear about why Basecamp briefly lifted its hiring freeze, how job ads are written, and what the process is for evaluating candidates.
When Jason put out a call on Twitter for SEO consultants, he received dozens of responses. In order to choose someone to work with, Jason and Basecamp designer Adam Stoddard interviewed all of the candidates in one six-hour block of back-to-back phone calls. They sit down with Shaun in the latest episode of the Rework podcast to discuss why they’re looking for SEO expertise, how they conducted the interviews, and what it’s like to shop for something you know nothing about.
The open office has gone from the dominant workplace layout to cultural pariah, with these environments seeming to produce more interruptions than collaboration. We’ve even railed against open offices right here on this very blog!
But the open office itself isn’t entirely to blame for the distractions that plague office workers. In this episode, two tech workers share their experiences in open offices—with some surprising findings.
Even remote companies need actual face time every once in a while. That’s why Basecamp holds companywide, weeklong meet-ups in Chicago twice a year. Fellow remote tech company Buffer has 85 employees across the globe that get together once a year for an annual retreat, and they’ve visited countries from South Africa to Iceland. On this episode of the Rework podcast, Carolyn Kopprasch of Buffer talks about the kind of work that gets done during this time, helping introverts manage energy during an intense week, and her favorite parts of Retreat.