Diamonds Are Forever

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“I don’t think people tell the stories. I don’t think people ask the stories.” Illustration by Nate Otto Jewelry tells a story. For Kathy, the owner of a 90-year-old jewelry store in Berwyn, Illinois, every piece of her jewelry adds up to a larger, richer history about the business that she joined as a 16-year-old part-time… keep reading

All or something

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You can win on your own terms even if you’re not all in. One of the most pervasive myths of startup life is that it has to be all consuming. That unless you can give your business all your thoughts and hours, you don’t deserve success. You are unworthy of the startup call. This myth neatly… keep reading

What does Team Data do at Basecamp?

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Basecamp’s “team data” recently doubled in size with Justin White joining us full-time as a programmer. We’ve been in the data business at Basecamp for over six years, but the occasion of hiring a second team member caused me to reflect on why Team Data exists, what it does, and how we work. A simple… keep reading

New in Basecamp 3: Jump Menu

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Any time we launch a new feature in Basecamp, the support team likes to keep track of what customers say about it after release. When we launched the new Home screen a few months ago, customers loved it, but missed the easy access to switching between projects they had with the previous Basecamps menu. Well,… keep reading

Persistence is undervalued

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Almost two decades ago, a young filmmaker landed on the scene with a movie that became a big deal, winning awards, and making princely sums at the box office. But after that debut, as many critics and fans would agree, every movie he made was worse than the one before it. Was this creative genius… keep reading

A fantastic lesson in sales (without being smarmy)

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There are few things I hate more than a smarmy sales experience. You know the ones — high pressure, hidden costs, and with zero interest in your actual happiness. Basically, your typical car salesperson. Yet I’m fascinated by sales in general. Knowing how to sell is an amazing and valuable skill. So when I see it done… keep reading

“Whatever it takes”

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How often have you heard that one? “Whatever it takes”. It’s an iceberg. Steer clear. What starts out as an innocent turn of words, is actually a veiled attack on reasonable expectations. And when expectations aren’t reasonable, all bets are off. And when all bets are off, you’re usually the loser. Whatever it takes means… keep reading