Introducing Mercedes De Luca, Basecamp’s first COO

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Today we’re feeling really good because we get to announce that Mercedes De Luca will be joining Basecamp as our first-ever COO. Over the last few years, David and I have come to realize that high-level strategy and hands-on product development is what we enjoy doing most. But of course there’s so much more to… keep reading

Look and Feel and Feel

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Designers often talk about the look and feel of a product, an app, an object, etc. These are good concepts to be talking about, but how the thing feels isn’t really the important feel. The important feel is how it makes you feel. That feeling isn’t usually covered by look and feel discussions. This has… keep reading

Give it five minutes

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I used to be a hothead. Whenever anyone said anything, I’d think of a way to disagree. I’d push back hard if something didn’t fit my world-view. It’s like I had to be first with an opinion — as if being first meant something. But what it really meant was that I wasn’t thinking hard enough about… keep reading

Can old world be more modern than new school?

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I’ve got two machines on me. One’s strapped to my left wrist. The other lives in my pocket. The one on my wrist can tell me the time (precisely in 12 hour format, roughly in 24), the day of the week, the month of the year, which year of the leap year cycle we’re in,… keep reading

The Person They’ll Become

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One of the biggest challenges when hiring someone is trying to envision their potential. Sometimes someone’s a sure bet. They’re the perfect person for the perfect project at the perfect time. Their pedigree is exceptional, their portfolio is stocked with amazing work, their experience is vast, they’re a confident interview, and everything just feels right.… keep reading

Basecamp 3: Work Can Wait

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This is the first post about the upcoming major release of Basecamp 3. We’ve been working on Basecamp 3 for over a year now, and some of the concepts can be traced back to explorations we started a couple of years ago. We’re in the home stretch and we’re excited to let it loose. Over… keep reading